In addition, Ferrara will continue to look for opportunities with its brands to enhance their offering, Mattikow added. ![]() “We created new Black Forest Organic Gummies, the first nationally available gummies certified USDA Organic, to unlock the huge potential of organic non-chocolate confections for both consumers and retailers.” “Younger consumers are growing increasingly interested in organic offerings,” he said. Now & Later candy industry trade ad October 1974 One of Dave’s big challenges in finding the right packaging for Wacky Packages Old School beyond how hard it is to track down at all, is that sometimes package designs changed during the period of years he’s looking at, occasionally multiple times. Now & Later is a registered trademark of Farleys & Sathers Candy Company Inc. This product was manufactured in a facility where eggs are used in the production of other products. In a similar move, Ferrara updated Brach’s branding and packaging in 2014.įor Ferrara, “revitalizing iconic brands is a balance between staying true to each brand's equity while ensuring the offering stays current with consumer interests and preferences,” Mattikow said. CORN SYRUP, SUGAR, PALM OIL, CITRIC ACID, SALT, SOY LECITHIN (EMULSIFIER), ARTIFICIAL FLAVOR, RED 40, BLUE 1. “Specifically, chewy is growing 5.8%, leading and driving the non-chocolate category, which is posting 4.4% and sour is growing 14%, three times the rate of total non-chocolate confections.” Revitalizing brands to fit the emerging trendsīefore rebranding Red Hots and Now and Later, Ferrara also reinvigorated its Lemonhead brand by leveraging the brand’s character with a more contemporary packaging, according to the company. If you need to know where you can buy Now and Later candy, you find a great resource on the Now and Later official website. “Overall, spicy, tropical fruit and sour have seen double and triple digit growth over the last four years,” he added. Both upgraded product lines are available at most retailers nationwide including mass merchandisers, convenience, grocery, drug, and dollar stores.įerrara decided to focus on sour-flavor development because its research shows Generation Z and Millennials have an increased interest in sour and intense flavors in a chewy format, Mattikow said. ![]() ![]() All Red Hots items are available in changemakers, theatre boxes, and peg bags that range from $0.25 to $1.99. Packaging & Packing Materials, ContainersĪll Now and Later items are available in changemakers, standard size, and peg bags that range from $0.25 to $1.49.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.
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